Megan Gallek

Meg Gallek is a Yoga instructor based out of North Carolina, who, like many of us, went digital in March 2020. She needed an easy way to connect with her students (that wasn't Facebook) while juggling being a parent, teacher, and nurse at the same time.

Meg was such a joy to work with on her website. The scope of this project was to design a user-friendly site that Meg felt like she, and Yoga were reflected in. Even though she lives on the East Coast, Meg wanted the site to reflect her love for her longtime home, the Southwest.

It was also important to Meg that the language I used in her copy was authentic and true to the practice of Yoga. You’ll notice that the word ‘Yoga’ is capitalized in use - for Meg and many other instructors Yoga is considered a proper noun. We decided on a tone that was clear and grounding.

“Yoga has been a transformative experience for Megan. She found it in a moment where she was looking for something to help her connect with the inner self and generally feel better. It has taught her how to listen to her body and quiet the chatter of the mind. How to learn, how to eat, and how to listen and hear others. Simply put, Yoga has changed the way Megan lives, loves, and works.”

Hats worn: Website design, copywriting, production.