‘Together’ is the Annual Fund campaign for Hyde Park Montessori. The directors wanted to introduce the new fundraising initiative to the school and the local community to encourage strong initial support in the five-year fund timeline.
Following the brand guidelines we had set in the initial rebrand, I leaned into the history of the school for the campaign name, ‘Together’. We decided that a ‘rack card’ style of collateral would be used in conjunction with a community kick-off celebration to encourage early adoption. To continue to rally support in the general community we wrote a piece about childcare in the neighborhood for the monthly community paper.
In early February 2020, Hyde Park Montessori had reached the 75% benchmark for community donations. The goal was expected to reach 100% after a spring silent auction but was unfortunately paused due to the global pandemic.